Warner Bros. Discovery has outlined a celebratory content slate and future European opportunities for this month’s Scoobtober extravaganza.

Scoobtober is the annual month-long extravaganza and thrill ride through the world of Scooby-Doo, bringing fans a tidal wave of programming, products and events across all of Warner Bros. Discovery.

Originally launched in the US, it is now a firm fixture in the seasonal calendar with an ever growing list of activations that include spooky social clips and crossovers, plus a 48-hour Watch Party live stream of content with links to exclusive Scooby product from best-in-class partners such as Playmobil, Plastoys and Funko. In line with the growth of Halloween in Europe, Scoobtober is gaining momentum in the EMEA region, led in 2023 by the strongest ever slate of Scooby-Doo content programming for the initiative in this market.

Kicking off the festivities in the UK, a Scooby-takeover will run all month (until 5th November) exclusively on Boomerang, with episodes airing all day from 6am-9pm. Scooby-Doo movies will be shown at weekends and across half-term at 9am and 2pm, plus a Scoobtober Watch & Win competition will air exclusively on Boomerang. Fans can also tune into OnDemand for even more Scooby-Doo episodes, movies and compilations of Scooby-Doo’s most iconic moments.

In France, Boomerang will host a month-long Scooby-Doo extravaganza featuring the all new Scooby-Doo et la Mission d’Halloween. Cartoonito joins the celebrations across Africa with specially curated Scooby-Doo episodes taking center stage on the Movie Stars programming block on weekends, and on Cartoon Network Scoobtober will be celebrated across Middle East & North Africa (MENA)  with a Scooby-Doo filled programming block, Italy will have Scooby-Doo movies airing on 31st October from 2pm – 7pm on Cartoon Network.

Fans can also trick or treat with Scooby-Doo on HBO Max available in Andorra, Bosnia, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Herzegovina, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, the Netherlands, Norway, Poland, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain and Sweden.

From the 16th October, fans can celebrate Scoobtober in the metaverse on Roblox. For the first time ever, players can join Scooby and Shaggy on Cartoon Network Game On! – interacting with the characters to investigate mysterious hauntings taking place in the game.

“Scooby-Doo creates a world of spooky fun for all ages and instils an appetite for mystery that sparks curiosity. It is a brand that is synonymous with Halloween and an entry point into the world of mystery adventure and the classic whodunit,” said Julian Moon, head of Global Consumer Products EMEA & Asia Pacific, Warner Bros. Discovery Global Consumer Products. “The team is now looking to capitalise on the fantastic Scoobtober content programming and stunts seen across broadcast and WB Kids YouTube channels to provide licensing and retail partners with a long-term cross-divisionally supported opportunity to leverage the Halloween season, the popularity of which has grown exponentially across Europe.”

Following huge success in the US, Warner Bros. Discovery Global Consumer Products is now recruiting new and existing EMEA partners to celebrate all things Scoobtober 2024. Inspiration can be found from the global consumer products roll out which spans all categories and includes BlackMilk, BoxLunch, Funko, Random House and Coppel.